Cassandra Groenewald

Copywriter & Marketer

Cassandra Groenewald

I hold a Communication Science cum laude degree coupled with years of marketing and communication experience.

I have worked successfully with leading clients in the commercial and retail property markets, the hotel and leisure industry, education sector and SMEs across various sectors gaining valuable insights into my clients' needs and tailoring communications to suit each business.

Clients I have worked with include Jones Lang LaSalle, Lambert Smith Hampton, Knight Frank, RBS, and Investream investment company.


Whether you are looking to improve your website, refine your marketing strategy, enhance your brand message, or you require general copywriting and editing for your company communications; I will generate persuasive and clear messages designed to help you to achieve your business objectives.

"Just as an artist lures their audience through colour and form, so must a writer captivate their reader through skilful articulation."


“I hired Cassandra to help define my business brand and assist with copywriting. She exceeded my expectations. Her eye for detail, exceptional organizational skills and ability to write copy impressed me so much, I had her do the branding and copywriting for all of my active clients. Cass was such an asset to the success of my projects, I will absolutely continue working with her and can highly recommend her.”

- Missy Ziegler, Web Developer (Barcelona)

“Cass is so insightful, intuitive and creative. Above all, she is a true professional. After our first consultation, I was easily able to see the changes that would take my website content, along with its look and feel, to the next level! She made the work painless and simple and went above and beyond to ensure that I was happy. I highly recommend Cass for all copywriting and marketing solutions for you, your company or business. You'll regret not contacting her sooner! Thank you, Cass!”

- Lisette Sandoval, Business Results Coach (Barcelona)

“I needed a website that clearly presented my medical start-up company to prospective investors. Cassie really went the extra mile to create a fresh and professional website that captured the innovation of the product. Her precision and creativity went a long way to constructing a great website. I look forward to working with Cassie again!

- Daemon McClunan, Ophthalmology registrar at Groote Schuur hospital (Cape Town)

“I used [name of previous company I worked for] for the design and build of my company's new website. The task was to modernise and create a fully responsive platform. I was impressed with their creativity and attention to detail from day one as well as the client care I received from them, in particular account manager Cassie Groenewald.

I'm delighted with the new website and wouldn't hesitate to work with them again or recommend them to others.”

- Nick McCalmont-Woods, Property Agent (London)

“It has been a pleasure to work with Cass over the last few months. She is extremely professional and frequently goes above and beyond for the cause. Cass is organised with a great eye for detail and communicates her ideas and plans in a clear and precise manner. I look forward to working together on future design and branding projects.”

- David Varney, Graphic Designer (London)

“Cassie possesses all of the key characteristics required of a successful project manager, she is calm under pressure, comfortable co-ordinating the activities of several suppliers simultaneously whilst always being available to her Team to make decisive decisions on-site.
I have no hesitation in recommending Cassie; her diligence and experience, coupled with her approachable nature and commercial awareness makes her a truly effective Project Manager. I look forward to working with her again in the future.”

- Dan Winning, Exhibition Specialist (London)